What You Need to Know About Pinterest DTC Marketing in 2025

Original blog written by Blake Wisz on Littledata.io

What comes to mind when you think of Pinterest? At Chasing Creative we see it as a channel that could be a great fit for some brands. But there is also some great data points to back this up.

For many, it’s curated boards filled with recipes, home design inspiration, and wedding planning ideas. But what sets Pinterest apart from other platforms is its unique user behavior—many users "pin" content, meaning they actively save or share posts to reference later. This makes Pinterest a goldmine for marketers looking to understand consumer intent and target potential customers.

But is Pinterest really worth your time?

Absolutely. In 2024, Pinterest has over 482 million monthly active users, and nearly 46% of U.S. users have a household income exceeding $100,000. If you’re overlooking Pinterest as a marketing channel, you’re missing out on a valuable opportunity for both organic and paid customer acquisition.

Research and Planning

Have you heard of Pinterest Predicts? If not, it’s time to check it out. Pinterest Predicts is an annual trend report that forecasts upcoming consumer trends based on platform behavior. It’s reported to be 80% accurate because Pinterest users actively plan purchases, trips, and projects months in advance.

For brands, Pinterest Predicts is a powerful tool for understanding audience behavior. Whether you’re leveraging zero-party data, first-party data, or third-party data, Pinterest helps refine customer personas, product planning, and marketing strategy. By analyzing trending topics and engagement metrics, brands can identify what resonates most with their audience and even get insights into competitor performance.

Search and Merchant Verification

Pinterest’s search engine is no joke—it processes over 5 billion searches per month. For brands, this presents a significant opportunity to showcase products in a way that feels natural to users. Whether it’s lifestyle photography, product demonstrations, or seasonal promotions, Pinterest allows brands to connect with consumers who are actively searching for inspiration.

Another feature brands should take advantage of is the Verified Merchant Program. A verified merchant badge signals credibility, helping users trust your brand. Verified brands also get enhanced shopping features, including direct links to their Shopify or Webflow eCommerce store. Both platforms have seen significant growth, with Shopify processing over $79.5 billion in sales in 2023 and Webflow emerging as a major player in headless eCommerce solutions. For example, Thursday Boot Company is a verified merchant with over 46,000 followers, and their pins seamlessly link back to their Shopify store.

The best part? Pinterest allows for multiple clickable links per post, increasing the chances of driving traffic directly to your store.

Engagement and Community

Unlike platforms where posts disappear in hours or days, Pinterest content remains evergreen. Pins continue to resurface as users engage, repin, and search for related content. This creates ongoing opportunities for discovery and engagement.

Pinterest influencers and creators also play a significant role in organic traffic. Just like Instagram and TikTok, many users have a dedicated following, and partnering with influencers through paid collaborations or product gifting can expand your reach.

Additionally, engaging with your community by responding to comments and collaborating on group boards can boost visibility and encourage interaction. Pinterest is a creative space—brands that actively participate in conversations tend to see better engagement.

Data and Analytics

If you’re new to Pinterest marketing, you might be surprised to learn that Pinterest offers a built-in analytics dashboard. Brands can track key metrics such as impressions, engagements, total audience, and engaged audience. Even inactive accounts can generate ongoing engagement due to Pinterest’s evergreen nature.

While social metrics are useful, what truly matters to DTC brands are conversion metrics. Unlike other platforms, Pinterest provides advanced tracking options through the Pinterest Tag and the API for Conversions. The Pinterest Tag works similarly to Facebook’s Pixel, helping brands measure conversion rates from ads. However, with privacy updates like iOS tracking restrictions, brands should implement Pinterest’s API for Conversions for a more complete picture of customer interactions.

Paid Advertising

Pinterest is projected to generate $3.7 billion in ad revenue by 2025, growing at an annual rate of 15.9%. With this rapid growth, more brands are recognizing the platform’s potential for paid marketing.

What makes Pinterest ads unique is their native integration within organic content. Unlike disruptive pop-up ads, Pinterest’s paid placements blend naturally into users’ feeds, making them feel like part of the browsing experience. This intent-driven advertising leads to better engagement and higher-quality conversions.

If you’re new to Pinterest advertising, start by testing the waters with organic content, then move into paid strategies.

Takeaway

We live in a time where first-party data is more valuable than ever. Pinterest offers a unique opportunity to tap into high-intent audiences, gain insights from predictive trends, and drive measurable conversions—all while respecting user privacy.

With the rise of Shopify and Webflow eCommerce, brands have more options than ever to create seamless shopping experiences. Pinterest serves as a crucial traffic driver, connecting discovery to purchase in just a few clicks.

Brands that embrace Pinterest as a marketing channel will benefit from evergreen content, strong audience intent, and seamless e-commerce integrations. Whether you’re just getting started or optimizing an existing Pinterest strategy, there’s no better time to jump in and take advantage of this powerful platform.

Want to see how Pinterest can work for your brand? Set up a business account, experiment with organic pins, and track engagement with analytics. And if you’re already using Pinterest, consider testing out conversion tracking and paid campaigns to maximize your impact.

Now’s the time to turn pins into purchases!

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