Boosting Your Business with Video Marketing: A Behind-the-Scenes Look at Chasing Creative’s Midwest Tour

Video marketing is a powerhouse for businesses aiming to enhance their online presence, connect with audiences, and improve SEO. At Chasing Creative, we specialize in bringing your brand’s story to life through high-quality video, photo, websites, and marketing consulting. Recently, our founder Blake Wisz took us on a Midwest tour, capturing stunning footage for our client, 1547 Critical Systems Realty, a leader in data center solutions with a fully connected network across the USA. This blog dives into our latest vlog (embedded below), showcasing how we approach projects and why video content is a game-changer for SEO and client engagement.

Watch Our Latest Vlog: Midwest Data Center Tour with 1547

In this vlog, Blake takes you behind the scenes of our video shoot for 1547, a company that provides cutting-edge data center facilities for well-known brands and businesses seeking secure, reliable infrastructure. From South Bend to Chicago and now Milwaukee, we’ve been documenting the unique spaces, advanced technology, and dedicated teams that make 1547 stand out. With facilities fully connected across the USA, 1547 ensures seamless data access and redundancy nationwide—whether it’s through massive Cummins generators, high-speed fiber optics, or robust backup power systems.

Why Video Marketing Matters for SEO

Search engines like Google prioritize websites with rich, engaging content. Video not only keeps visitors on your page longer (a key SEO metric) but also increases the likelihood of backlinks and social shares. By featuring our vlog here, we’re optimizing this blog for search terms like “data center video marketing,” “creative video production,” and “Chasing Creative projects.” Pairing this video with keyword-rich text helps search engines understand our content, boosting visibility for both us and our client.

Our Approach: Tailored, Hands-On, and High-Quality

At Chasing Creative, we don’t just press record and call it a day. As Blake explains in the vlog, every project is a blend of pre-planning and creative improvisation. For 1547, we’ve templated our process to ensure consistency across their data center locations—capturing the aesthetics, infrastructure, and technology that define each space. But we also overshoot, gathering extra B-roll and clips to adapt to future needs, like new tenants or updated narratives.

What sets us apart? We’re hands-on. Blake lugs a Pelican Air case packed with gear—like the Nikon Z8 camera and a 28mm prime lens—across cities and airports to be on-site with our clients. This dedication shines through in the footage, from rooftop shots of Chicago’s skyline to Milwaukee’s sleek data racks. We collaborate closely with 1547’s internal teams to highlight what matters most: the redundancies, the security, and the custom layouts that make their facilities a trusted choice for businesses nationwide.

Supporting 1547: Showcasing Innovation and Nationwide Connectivity

Our work with 1547 isn’t just about pretty visuals—it’s about telling their story. Fully connected across the USA, their Midwest facilities, like the one in Milwaukee, are marvels of modern engineering. Think backup generators, battery systems, and fiber optics designed to keep data flowing, no matter what. Blake nerds out over the tech (and we love that about him!), but what really excites us is showing how 1547’s spaces are tailored to their clients’ needs. Whether it’s a retrofit building or a brand-new build, each location reflects their commitment to security, redundancy, and performance—backed by a network that spans the country.

By producing this video content, we help 1547 share their expertise with potential clients—proving they’re not just a data center provider, but a partner in keeping businesses online and thriving, from coast to coast.

The Chasing Creative Difference

Traveling from South Bend to Milwaukee isn’t always glamorous—think airline delays, traffic, and heavy gear—but it’s worth it. As Blake notes, many companies don’t want the hassle of sending internal teams to capture this kind of content. That’s where we come in. We handle the logistics, bring the creative vision, and deliver polished results that elevate your brand. Our lightweight kit (camera, gimbal, drone, and more) ensures we’re agile, while our experience with data centers and tech-driven clients like Smart Engine WTech gives us the insight to get it right.

Key Takeaways for Your Business

Video Boosts SEO: Embed videos on your site to increase dwell time and attract organic traffic.

Tell Your Story: Highlight what makes your business unique—1547’s nationwide connectivity and custom data solutions are a perfect example.

Partner with Experts: Let Chasing Creative handle the heavy lifting (literally and figuratively) so you can focus on what you do best.

Ready to see how video marketing can transform your brand? Contact Chasing Creative today to discuss your next project. We’re already planning trips across the U.S. and beyond—let’s capture your story next.

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