UGC Marketing: Your Essential Checklist to Get Started

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User-generated content (UGC) isn’t just a trend—it’s a game-changer in 2024. Brands that leverage UGC experience 29% higher engagement rates and see a 20% increase in conversion rates compared to those relying solely on traditional content. In fact, 92% of consumers trust organic, user-generated content more than they trust traditional advertising (Nielsen Report, 2024).

Harnessing the creativity and influence of your audience can propel your brand to new heights, but knowing where to start is key. A successful UGC marketing strategy doesn’t happen by chance—it happens with a plan.

That’s where our UGC Checklist comes in.

Introducing a valuable, actionable resource designed to walk you through the ins and outs of UGC marketing. Whether you’re running an ecommerce brand, launching a new product, or building community engagement, this checklist is your go-to roadmap.

Why Does UGC Matter in 2024?

• 50% of Millennials and Gen Z say they’re more likely to purchase from a brand if they see photos and videos from real customers (HubSpot, 2024).
• UGC-driven ads receive 5x higher click-through rates compared to brand-created ads.
• Brands incorporating UGC into their website product pages can increase time spent on site by 90% (Stackla, Consumer & Marketer Perspectives on Content in the Digital Age Report).

What’s Inside the Checklist?

• A step-by-step guide to encourage and collect UGC across platforms.
• Best practices for repurposing UGC in ad campaigns, social media, and website content.
• Key legal considerations for using UGC to avoid compliance pitfalls.
• Tools and platforms to streamline UGC collection and tracking.

Get ready to unlock the full potential of user-generated content. When your audience becomes your biggest advocates, your brand wins.

Don’t wait — download the UGC checklist today and take your brand to the next level.

Your audience is ready to co-create with you.

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