Case Study: OSI Global – Building a High-Performance Website for a Global IT Leader

‍Client Overview

OSI Global is an industry-leading IT solutions provider with a global presence, offering high-end optical servicing, maintenance packages, and IT hardware solutions. With clients spanning across multiple continents, OSI Global partners with top-tier manufacturers to deliver reliable and innovative IT services to businesses worldwide.

The Challenge

As OSI Global’s business grew, their existing website began to show signs of strain. The site was slow, visually outdated, and lacked the necessary tools to handle an increasing volume of customer requests and interactions. With customers seeking quick and easy access to key services such as optical servicing, IT hardware solutions, and product demos, the user experience needed a complete overhaul.

Additionally, the client wanted to better track customer data, optimize lead generation, and improve overall site performance, particularly for mobile users. Key tactical challenges included:

• Integrating consent management systems like Axeptio
• Streamlining lead capture and routing with HubSpot forms
• Improving page load speeds and mobile responsiveness
• Adding advanced analytics tracking with Google Analytics and Tag Manager
• Ensuring smooth navigation for a global audience

OSI Global required a website that not only looked modern but also delivered a fast, seamless experience for users—whether they were seeking product demos, maintenance packages, or other IT solutions.

The Solution

Chasing Creative collaborated with OSI Global’s team to design and build a high-performance WordPress website using Elementor. Our approach focused on three main areas: user experience, lead management, and backend performance optimization.

1. Optimized User Experience

‍We prioritized simplifying navigation, making it easier for customers to explore the full range of OSI Global’s offerings. Key features included:

1. Clear Calls to Action: We strategically placed prominent "Get Started" buttons and ensured they directed users to the correct sections on each page, such as optical servicing or hardware catalogs.
2. Dynamic Visuals: Using Elementor’s advanced animation tools, we incorporated dynamic imagery and videos that enhanced the overall user experience. These elements helped guide users through the site in an engaging and informative manner.
3. Mobile Optimization: As a global business, OSI Global needed a site that performed flawlessly across devices. We ensured that the mobile layout was responsive, fixed missing graphics, and optimized site speed for mobile users.

Streamlined Lead Management and Data Tracking

‍Capturing and managing leads was a critical component of OSI Global’s growth strategy. We integrated powerful lead management tools to streamline this process:

1. HubSpot Integration: We connected forms across the site to HubSpot, ensuring that leads were properly captured and routed. This integration also included comprehensive testing to confirm the forms worked as intended and provided key insights into customer behavior.
2. Consent Management: Using Axeptio, we implemented an efficient consent management system that complied with global data protection standards, ensuring OSI Global could securely collect customer data.
3. Advanced Analytics: To enable better decision-making, we added Google Analytics 4 (GA4) and Google Tag Manager, giving OSI Global the ability to track user behavior and campaign performance at a granular level.

Performance and Technical Improvements

‍Ensuring the site was fast, secure, and scalable was vital. We made several backend improvements to support this goal:

1. Speed Optimization: Page load times were a concern, especially on mobile devices. We resolved speed issues by compressing images, implementing lazy loading, and optimizing database queries to ensure a fast, reliable experience.
2. Technical Fixes: We addressed several technical issues, including fixing broken links, updating redirect rules, and ensuring key pages like the "Request a Quote" form were functioning correctly.
3. Global Reach: A critical addition was updating the global site map, making it easier for users to find the cities OSI Global services. We also added geo-specific elements and localized content to cater to their global audience.

The Results

The newly launched OSI Global website was a dramatic improvement over the previous version. The site now delivers:

• Faster Load Times: Improved performance across all devices, with significant reductions in page load times for mobile users.
• Enhanced Lead Generation: With HubSpot forms properly connected and tested, OSI Global saw an immediate uptick in quality leads and a more streamlined lead management process.
• Better User Experience: The new design, featuring dynamic visuals and clear calls to action, provided a more intuitive journey for customers, leading to better engagement and conversions.
• Data-Driven Insights: With Google Analytics 4 and Tag Manager in place, OSI Global can now track user behavior in real-time, optimizing marketing efforts and improving decision-making.
• Compliance & Security: The addition of Axeptio for consent management ensured that all user data was collected securely and in compliance with global privacy regulations.

Looking Forward

The successful launch of the new OSI Global website has set a strong foundation for the company’s continued growth. With its improved speed, functionality, and user experience, OSI Global is well-positioned to handle the increasing demand for its IT services on a global scale.

We look forward to working with OSI Global as they continue to expand, optimizing their digital presence and ensuring that their website evolves with their business needs. And if you are in need of a new Wordpress website please contact our team for a free audit and quote.

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