5 Things You Need to Know About UGC in 2025

UGC isn’t just a buzzword anymore—it’s the secret sauce for brands that want to build real connections with their audience. In 2025, it’s all about creating authentic, relatable, and scalable content that works for your business, not against it. Here’s the deal: if you’re not leveraging UGC yet, you’re leaving growth on the table.

At Chasing Creative, we’ve been in the trenches, helping brands like Loftie redefine how UGC can supercharge their marketing. This isn’t just theory—it’s a proven framework. Here are 5 things you need to know about UGC in 2025, straight from the work we’ve done with Loftie.

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1. Authenticity Always Wins

People can smell fake from a mile away. The days of over-produced, salesy content are gone. What works in 2025? Real stories, real voices, and real results. To create authentic UGC, start by sourcing creators who genuinely align with your brand values and audience. Encourage them to share their real experiences with your products or services—unscripted and unfiltered. Authenticity builds trust and connection, which are essential for engagement.

2. You Need Both Volume and Quality

UGC isn’t a one-and-done deal. High-quality content matters, but so does volume. The more you test, the more you learn. To strike a balance, create a streamlined process for sourcing and producing content efficiently. Batch content creation with multiple creators and test various formats to see what resonates. Scale up what works and continuously refine your approach without sacrificing quality.

3. Evergreen Content Pays Dividends

Not every piece of content has to be tied to a campaign. Evergreen UGC—content that stays relevant no matter the season—can keep delivering long after it’s created. Focus on producing content that highlights timeless benefits or solves universal pain points for your audience. For example, product tutorials, customer testimonials, or visually appealing demonstrations can remain impactful for months or even years.

4. Creators Make or Break Your Campaign

The right creators don’t just create content—they build trust. Partnering with creators who actually get your brand and audience is a non-negotiable in 2025. To find the right fit, vet creators based on their engagement rates, audience demographics, and past work. Look for creators who already resonate with your brand ethos and ensure their style aligns with your vision. Build lasting relationships that result in consistent, high-quality content.

5. Measure Everything (and Then Measure Again)

You can’t improve what you don’t track. UGC’s power is in the data it generates. Use analytics tools to measure performance across channels and identify what content drives the best results. Pay attention to metrics like engagement, conversion rates, and ROI. Use this data to refine your strategy, double down on what works, and optimize future campaigns. Effective measurement turns guesswork into a clear roadmap for success.

Why Work with Chasing Creative?

Here’s the honest truth: UGC can be a logistical nightmare if you don’t have the right systems in place. At Chasing Creative, we handle it all—from briefs and creator sourcing to polished, on-brand content. We’ve been there, done that, and have the case studies to prove it.

If you’re ready to stop guessing and start scaling, let’s chat.

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