wtec needed a modern, conversion-focused website to better represent their innovative smartengine solutions and drive more inbound leads. Their old site lacked visual clarity, lead-gen forms, and did not support their growing sales motion.
The previous site was outdated, hard to navigate, and didn’t guide different personas (integrators, owners, operators) toward relevant solutions. There was no funnel for demo requests or sales-ready form captures, making it hard to attribute digital traffic to revenue.
Chasing Creative redesigned wtec's site in Webflow, building a fully responsive, visually bold experience. We developed clear pathways for each buyer persona, added demo request and contact forms, integrated SEO-ready content blocks, and optimized page speed. Weekly check-ins ensured real-time collaboration with wtec’s internal team.
In the first 6 weeks post-launch, the site saw a 100% increase in organic traffic. Demo requests increased, bounce rates dropped, and the sales team gained a reliable funnel to capture qualified leads.