Pencil Inc., a boutique outsourced accounting firm, needed to increase qualified leads and organic traffic. Their existing website lacked visibility on Google and wasn't optimized to convert visitors into booked consults. As a growing service provider in the Dallas market, they were ready to invest in long-term digital growth.
The original Squarespace site was dated—light on SEO content, lacking strong calls to action, and not clearly showcasing services. No booking flow was in place. While their services are remote, their local market strength in Dallas wasn’t emphasized, leading to missed SEO opportunities.
Chasing Creative led a 90-day website refresh and SEO content sprint. We overhauled the site's layout, created CTAs that funneled visitors to book consults, added localized SEO keywords, and created a foundation for long-form content marketing. The Dallas location was woven into copy, metadata, and headers for improved local SEO. Each week, we collaborated with the Pencil Inc. tea to align copy and performance insights.
In just 3 months, Pencil Inc. saw a 178% increase in organic search traffic. Contact forms were being used, bounce rates dropped, and more users engaged with service pages. GA4 and position tracking showed major improvements in visibility and traffic quality—especially from Dallas. These foundational improvements continue to drive lead quality today.