OSI Global needed a modern, high-performance website to showcase their growing portfolio of services, improve lead conversion, and better represent their expertise in the IT infrastructure and data center space. Their old site didn’t reflect the quality of their solutions or support sales enablement.
The legacy site lacked clear user flows, strong visuals, mobile responsiveness, and integrated lead capture tools. With diverse services—from optical servicing to maintenance and demo scheduling—the challenge was creating a navigation and structure that worked for different buyer types.
Chasing Creative built a new site on WordPress using Elementor. We introduced animated elements, product flows, modern visuals, and a strong CMS backbone. Key features included interactive video banners, SEO-optimized copy, CTA forms, and baked-in analytics. A consent tool (Axeptio) was integrated for compliance, and Google Analytics was set up to provide actionable traffic insights.
The redesigned site significantly improved user engagement and lead generation. The sales team gained visibility into site behavior via GA4 and consent tracking. Pages load faster, user paths are clearer, and early feedback from the sales and IT teams shows it’s driving higher-quality conversations.