Solo Stove wanted to rapidly grow their email list and online audience while partnering with like-minded DTC brands. Their goal was to run a highly engaging giveaway campaign that built community, boosted brand visibility, and generated long-term value through owned audience growth.
Executing a multi-brand giveaway meant aligning creative direction, campaign timelines, and marketing goals across six unique companies—each with their own voice, assets, and audiences. The challenge was to keep everything cohesive, exciting, and seamless from kickoff to launch.
We co-developed the strategy, sourced aligned DTC brands (including Shark Tank-featured Yellow Leaf Hammocks), and managed platform setup using a trusted contest engine. The Solo Stove team handled final creative assembly, while Chasing Creative drove logistics, campaign copywriting, and email acquisition optimization. Strategic prize bundling and timed content drops helped drive urgency and sharing across platforms.
The campaign drove over 10,000 new emails and massive engagement across all brand partners. Each brand saw lift in awareness and new followers. More importantly, the campaign showed how aligned branding, generous offers, and strategic timing can drive massive owned audience growth. Solo Stove has since scaled significantly—going public under the ticker DTC.